Brand architect and B2B marketing strategist
Daniel Gagnon is responsible for marketing and business development at Soteck Clauger. He leads the organization’s growth and visibility initiatives.
His expertise is based on over 30 years’ experience in the field. He has worked in advertising, agency management and B2B sales representation.
This versatility enables him to see the connections between brand and sales performance. He translates realities in the field into powerful communication tools.
In post since December 2022, he brings sales and marketing together to drive Soteck Clauger’s growth.
hIGhLIGhTS pROJECTS
Redesign of brand image
Soteck Clauger | 2023
Upon his arrival, Daniel was given the mandate to modernize Soteck Clauger’s visual positioning. He developed the ADN family of tools to explain the company’s differentiation. These tools clearly position Soteck Clauger in the Quebec industrial air treatment and energy efficiency market.
HubSpot CRM implementation
Soteck Clauger | 2024
Daniel piloted the integration of HubSpot, a customer relationship management (CRM) tool. This platform centralizes prospecting efforts and documents every interaction. It allows us to visualize the sales tunnel and optimize the follow-up of sales opportunities.
Creation of the new web platform
Soteck Clauger | 2025
Daniel coordinated the complete redesign of Soteck Clauger’s website. The project was aimed at improving the user experience and natural referencing. The new platform clearly presents the company’s offer in hygienic air treatment and energy efficiency.
Participation in the “Market Development” strategic pillar
Soteck Clauger | 2026 – 2029
Daniel contributes to the organization’s 2026-2029 strategic vision. He is involved in the “Market development, synergy and partnership” pillar. His mandate: generate concrete courses of action to achieve growth objectives.
Event presence and social media
Soteck Clauger | Continuous
Daniel orchestrates logistics activities at local and international trade fairs. He also manages Soteck Clauger’s social media presence. This visibility strengthens the company’s positioning among industrial decision-makers.
Training and associations
Daniel holds a certification in graphic design. He has completed various marketing training courses over the years. In 2024, he obtained a certification in digital marketing communications from the Leadership Institute.
SKILLS AND EXPERTISE
Daniel is involved in several strategic fields of action for Soteck Clauger.
- B2B Business Development Strategist
- Growth strategies for industrial and food markets
- Strategic marketing
- Brand positioning and competitive differentiation
- Graphic design
- Design of visual tools and brand identity
- Digital communication
- Web management, social media and digital presence
Industries served : Food processing, manufacturing, industrial
What sets it apart:
Daniel brings sales, marketing and creative together to drive Soteck Clauger’s growth. This versatility enables him to see the connections between brand, customer experience and business performance.
Approach and motivation
His approach
Daniel adopts a structured approach to supporting his internal customers at Soteck Clauger.
It starts by listening carefully to the issues at stake. It then establishes a rhythm of communication and validation. This approach involves stakeholders at every stage of the process. In this way, projects are rolled out with everyone’s support.
What motivates him
Daniel finds his motivation in the diversity of assignments that enhance his knowledge. He appreciates Soteck Clauger’s openness to innovation, particularly in artificial intelligence. The collaborative and friendly spirit present at all levels of the organization fuels his daily commitment.
“My conviction: to create strategic value in my projects with rigor and good humor.”
the last word
“Although our organization has passed the 30-year mark, we’re still at the beginning of a new chapter that will see us grow, both in terms of the people and the challenges we face.
While it may sound cliché, I can say without hesitation that the strength and heart of our organization are, first and foremost, the people and relationships that make it up. Our team and our services are incredible assets that must be brought to light if we are to achieve our common goals, which include doing good for as many people as possible and for our planet.”